The Post-Pandemic Business Playbook

Beschreibung

COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. This book provides customer-centric based guidance for how businesses should adapt to this new reality, deriving insights from academic research, case studies, interviews, and best practice examples from around the world. As validated by hundreds of top-level executives, its readers will gain a better understanding of why customer behavior has changed so they can use the book’s solutions to navigate through and succeed in the post COVID-19 future.

COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. This book provides customer-centric based guidance for how businesses should adapt to this new reality, deriving insights from academic research, case studies, interviews, and best practice examples from around the world. As validated by hundreds of top-level executives, its readers will gain a better understanding of why customer behavior has changed so they can use the book’s solutions to navigate through and succeed in the post COVID-19 future.

Presents the book's three themes built around a proposed innovative “anchor” framework Includes a number of managerial and customer interviews as mini case studies Reviews how firms pivoted their marketing strategies in previous pandemics such as SARS

Autor*in

Ofer Mintz

Themen in »The Post-Pandemic Business Playbook«

Marketing Customer Centricity Business Strategy New Normal COVID-19 Customer Behavior COVID-19 Economic Crisis Customer Centric Growth Strategies Digital Footprint Customers Digital Experience Developing Emotional Connections Diversifying new customer markets

Stimmen zu »The Post-Pandemic Business Playbook«

The Post-Pandemic Business Playbook is a must-read to help reengineer our paradigms and provide businessesthe toolsets to compete in today’s globally-connected, digitally-fuelled, hyper-intimate competitive environment.

— Laura Anderson, Chairman of OneGlobalVenture, technology entrepreneur, future industries advocate, and “The Future OF”, “Empowering the Future” and “You are the Future” Awards Founder

Mintz provides a masterful consumer-centric perspective on how the COVID pandemic led not just to hardships, but also to opportunities. Some businesses have collapsed while others have thrived. All businesses have a better chance of success if they read The Post-Pandemic Business Playbook and adopt a consumer-centric approach to their market.

— David J. Reibstein, William Woodside Professor of Marketing, The Wharton School, University of Pennsylvania

This book is an invaluable resource for any business leader wanting to understand how customer behavior is changing due to the impact of COVID-19. A perfect mix of research, theory, and real-world examples that can be used as a toolkit to help businesses adapt and grow. 
—Gai Le Roy, CEO, Interactive Advertising Bureau Australia

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