Chinese Local New Luxury Brands in a Digitally Empowered Era
Cultivation, Transformation and Upgrading
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Beschreibung
This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.
This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.
Analyzes the current consumption condition on China's market Is the only book on China's cultivation of local luxury high-end brands in the context of consumption transformation and upgrading Presents innovative perspective of the integration of design and social media communication to analyze the new local luxury industry in China
Autor*in
Hongbo Lai
Themen in »Chinese Local New Luxury Brands in a Digitally Empowered Era«
Luxury Marketing Transformation and Upgrading of Chinese Brands Digital Marketing Digital Transformation Customer Preference in China