Innovations in Communication Theories
The Man Is the Message
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Beschreibung
This book offers a novel approach to innovations in theories of communication and social development. It proposes that "the man is the message". It argues that communication is woven into the fabric of people’s daily lives, and a scholar with a keen eye, an open heart and an inquiring mind should be able to capture the ubiquitous phenomena of communication and turn them into theoretical observations and even innovations.
Although most of the propositions in this book cannot be tested empirically, at least for now, owing to the limitations inherent in current research methods, they complement the empirical studies of communication based on measurement.With due understanding that Western social sciences, including communication studies, focus on analytical thinking and the fine division of disciplines, this book takes a more synthetic approach to analyzing communication, often integrating and contextualizing its various factors and channels and categories in analysis and writing. Providing a holistic picture of communication that features the crux of the matter—how to reach and capture the heart and soul of people without any attempt to manipulate their minds, it is more humanistic than many other books on communication studies. Although much of the thinking in the book is seemingly Chinese, it nevertheless has a universal appeal.This book offers a novel approach to innovations in theories of communication and social development. It proposes that "the man is the message". It argues that communication is woven into the fabric of people’s daily lives, and a scholar with a keen eye, an open heart and an inquiring mind should be able to capture the ubiquitous phenomena of communication and turn them into theoretical observations and even innovations.
Although most of the propositions in this book cannot be tested empirically, at least for now, owing to the limitations inherent in current research methods, they complement the empirical studies of communication based on measurement.With due understanding that Western social sciences, including communication studies, focus on analytical thinking and the fine division of disciplines, this book takes a more synthetic approach to analyzing communication, often integrating and contextualizing its various factors and channels and categories in analysis and writing. Providing a holistic picture of communication that features the crux of the matter—how to reach and capture the heart and soul of people without any attempt to manipulate their minds, it is more humanistic than many other books on communication studies. Although much of the thinking in the book is seemingly Chinese, it nevertheless has a universal appeal.Elaborates systematically on innovations in theories on communication and various dimensions of society Approaches the topic in a holistic style by integrating knowledge and inspirations offered by nearly all the major disciplines in the humanities and social sciences Integrates the essence of Chinese culture essence into communication theories and proposes a series of innovations, including “the man is the message”, which help China and the West better understand each other
Autor*in
Yanru Chen
Themen in »Innovations in Communication Theories«
Innovations in Theories of Communication Media Functions in China’s Social Development Innovative Teaching in Communication Theory and Research The Man is the Message Chinese Popular Culture 3M Model of the Effect in Dissemination of Beliefs Impact of Literature: a Book that Changes a Life Key to Theoretical Thinking in Communication Innovative Reflections on Social Theories and Society Frame and Framing Theory