Sustainable Luxury and Craftsmanship
Buch in deiner Nähe kaufen
Beschreibung
This book explores the intricate relationship between luxury and craftsmanship, using brand-based case studies and consumer behavior to do so. In addition to revealing how the artification of luxury affects consumer behavior with branding and traditions, it discusses how sustainable luxury could not only offer a vehicle for more respect for the environment and social development, but could also be a metaphor for the cultures, art traditions, and innovations of various nationalities, continuing the legacy of local craftsmanship.
This book explores the intricate relationship between luxury and craftsmanship, using brand-based case studies and consumer behavior to do so. In addition to revealing how the artification of luxury affects consumer behavior with branding and traditions, it discusses how sustainable luxury could not only offer a vehicle for more respect for the environment and social development, but could also be a metaphor for the cultures, art traditions, and innovations of various nationalities, continuing the legacy of local craftsmanship.
Explores the relationship between luxury and craftsmanship Provides brand-based case studies to illustrate the relationship Discusses the environmental challenges of luxury from a social perspective
Autor*in
Miguel Ángel Gardetti
Themen in »Sustainable Luxury and Craftsmanship«
Crafting Luxury Artification of Luxury Luxury Products Fashion Management Luxury Management Luxury Consumers Luxury Raw Materials Organic Luxury