National Image

Beschreibung

This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding. In particular, it uses representative cases particularly to show how China responded to major challenges, not only in the distant past, but also especially in our hectic age of national image construction. By pursuing an interdisciplinary, socio-historical approach, the book sheds new light on the role of cultural symbols in national image building. As such, readers will learn how China has exploited its “black-and-white” tradition – calligraphy and painting – in the construction of a national image.
This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding. In particular, it uses representative cases particularly to show how China responded to major challenges, not only in the distant past, but also especially in our hectic age of national image construction. By pursuing an interdisciplinary, socio-historical approach, the book sheds new light on the role of cultural symbols in national image building. As such, readers will learn how China has exploited its “black-and-white” tradition – calligraphy and painting – in the construction of a national image.
Provides a holistic, interdisciplinary and in-depth study of China’s national image based on constructivism Examines international misinterpretations of China’s cultural symbols Studies the way China has responded to the accelerated age of national branding Analyzes the fierce competition for semiotic resources in national image construction through cases from around the globe

Autor*in

Xiangfei Meng

Themen in »National Image«

China’s Image National Image of China Cultural Symbols National Branding Communication of National Image International Relations

Stimmen zu »National Image«

Details

Link teilen