Consumption Behaviour and Social Responsibility
A Consumer Research Approach
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Beschreibung
This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model.
The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.
This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model.
The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.
Provides a new perspective on the concept of consumer social responsibility Offers practical recommendations for both businesses and governments Applies a combination of qualitative and quantitative research methods
Autor*in
Karnika Gupta
Themen in »Consumption Behaviour and Social Responsibility«
corporate social responsibility consumption behaviour consumer social responsibility socially conscious consumption behaviour responsible consumption behaviour environmentally responsible behaviour green consumption behaviour sustainable consumption behaviour sustainability social responsibility CSR confirmatory factor analysis path analysis cluster analysis Sobel Test