Marketing and Smart Technologies
Proceedings of ICMarkTech 2019
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Beschreibung
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Discusses smart technologies for effective solutions in business and marketing Presents the outcomes of the ICMarkTech 2019 conference, held from November 27 to 29, 2019 at Maieutica Academic Campus, Portugal Serves as a reference resource for researchers and practitioners in academia and industry
Autor*in
Álvaro Rocha
Themen in »Marketing and Smart Technologies«
Artificial Intelligence Virtual and Augmented Reality Business Intelligence Data Mining and Big Data Social Media and Networking Machine Learning Customer Data Management Neuromarketing Technologies