Big Data and Innovation in Tourism, Travel, and Hospitality

Beschreibung

This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.
The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.
The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
Uses the tourism sector as a context for demonstrating the practical implications and applications of big data exploitation Provides a process framework consolidating all the issues that firms and researchers must address for effectively implementing big data innovation Consolidates knowledge from various disciplines about big data exploitation for innovation in tourism

Autor*in

Marianna Sigala

Themen in »Big Data and Innovation in Tourism, Travel, and Hospitality«

Data Analytics Tourism Research Business Innovation Smart Tourism Co-creation Open Innovation Co-production Crowdsourcing Geo-fencing Search Marketing Customer Relationship Marketing Market Segmentation Marketing Mix Optimisation Internet of Things Market Research

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“This book, ‘Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications’ constitutes valuable reading for academic researchers, educators, students, and professionals who are interested in data analytics and its possibility for innovation. … If you are interested in AI, machine learning, deep learning, and smartness, it is more necessary to read this book as fundamental knowledge. I hope you can benefit from this book as much as I have.” (Hsuan Hsu, Information Technology & Tourism, Vol. 24 (2), 2022)
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