Behavioral Economics
Toward a New Economics by Integration with Traditional Economics
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Beschreibung
This book is intended as a textbook for a course in behavioral economics for advanced undergraduate and graduate students who have already learned basic economics. The book will also be useful for introducing behavioral economics to researchers. Unlike some general audience books that discuss behavioral economics, this book does not take a position of completely negating traditional economics. Its position is that both behavioral and traditional economics are tools that have their own uses and limitations. Moreover, this work makes clear that knowledge of traditional economics is a necessary basis to fully understand behavioral economics. Some of the special features compared with other textbooks on behavioral economics are that this volume has full chapters on neuroeconomics, cultural and identity economics, and economics of happiness. These are distinctive subfields of economics that are different from, but closely related to, behavioral economics with many important overlaps with behavioral economics. Neuroeconomics, which is developing fast partly because of technological progress, seeks to understand how the workings of our minds affect our economic decision making. In addition to a full chapter on neuroeconomics, the book provides explanations of findings in neuroeconomics in chapters on prospect theory (a major decision theory of behavioral economics under uncertainty), intertemporal economic behavior, and social preferences (preferences that exhibit concerns for others). Cultural and identity economics seek to explain how cultures and people’s identities affect economic behaviors, and economics of happiness utilizes measures of subjective well-being. There is also a full chapter on behavioral normative economics, which evaluates economic policies based on findings and theories of behavioral economics.
This book is intended as a textbook for a course in behavioral economics for advanced undergraduate and graduate students who have already learned basic economics. The book will also be useful for introducing behavioral economics to researchers. Unlike some general audience books that discuss behavioral economics, this book does not take a position of completely negating traditional economics. Its position is that both behavioral and traditional economics are tools that have their own uses and limitations. Moreover, this work makes clear that knowledge of traditional economics is a necessary basis to fully understand behavioral economics. Some of the special features compared with other textbooks on behavioral economics are that this volume has full chapters on neuroeconomics, cultural and identity economics, and economics of happiness. These are distinctive subfields of economics that are different from, but closely related to, behavioral economics with many important overlaps with behavioral economics. Neuroeconomics, which is developing fast partly because of technological progress, seeks to understand how the workings of our minds affect our economic decision making. In addition to a full chapter on neuroeconomics, the book provides explanations of findings in neuroeconomics in chapters on prospect theory (a major decision theory of behavioral economics under uncertainty), intertemporal economic behavior, and social preferences (preferences that exhibit concerns for others). Cultural and identity economics seek to explain how cultures and people’s identities affect economic behaviors, and economics of happiness utilizes measures of subjective well-being. There is also a full chapter on behavioral normative economics, which evaluates economic policies based on findings and theories of behavioral economics.
Includes chapters on neuroeconomics, cultural and identity economics, and economics of happiness Provides a full chapter on normative behavioral economics, which evaluates economic policies based on findings and theories of behavioral economics Makes clear that knowledge of traditional economics is a necessary basis to fully understand behavioral economics Request lecturer material: sn.pub/lecturer-material
Autor*in
Masao Ogaki
Themen in »Behavioral Economics«
behavioral economics neuroeconomics economics of happiness culture and identity normative economics policy evaluation prospect theory intertemporal economic behavior social preferences
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“This book does an excellent job putting compact, clear descriptions of basic microeconomic theory side-by-side with new results in neuroeconomics. It offers a smorgasboard of short discussions in a very wide range of topics, including newer concepts such as identity, well-being and behavioral welfare economics. Readers eager to get a small taste of these fascinating topics will be well-fed by this book.” (Colin F. Camerer, Robert Kirby Professor of Behavioral Economics, California Institute of Technology, USA)
“In this unique, thought-provoking textbook, Masao Ogaki and Saori C. Tanaka successfully bridge the gap between the neoclassical economics paradigm and behavioral economics. They clarify neuroscientific foundations for the underlying factors of behavioral economics and strongly stimulate economists’ curiosity by raising serious doubts about utilitarian welfarism for the allocative efficiency criterion. Readers will deepen their understanding of why behavioral economics works as it does. ” (Shinsuke Ikeda, Professor of Economics, The Institute of Social and Economic Research, Osaka University, Japan)
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