This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today’s fashion business cycle and its adverse impacts on sustainable fashion are a major issue.
This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today’s fashion business cycle and its adverse impacts on sustainable fashion are a major issue.
Highlights customer-centric sustainability in sustainable fashion Discusses the impact of fast fashion on sustainable consumption and luxury Studies consumer’s approaches to and participation in fashion reselling and swapping markets
Subramanian Senthilkannan Muthu
Customer-centric sustainability Sustainable apparel Fashion business cycle Life cycle impacts Fashion reselling Fashion swapping markets Sustainable fashion Customer/consumer awareness in fashion Fast fashion vs. sustainability textile engineering