This book draws together empirical research across a range of contemporary examples of food tourism phenomenon in Asia to provide a holistic picture of their role and influence. It encompasses case studies from around the pan-Asian region, including China, Japan, South Korea, Thailand, Singapore, Vietnam, and India.
The book specifically focuses on and explicitly includes a variety of perspectives of non-Western and Asian research contexts of food tourism by bringing multidisciplinary approaches to food tourism research and wider evidence of food and tourism in Asia.
This book draws together empirical research across a range of contemporary examples of food tourism phenomenon in Asia to provide a holistic picture of their role and influence. It encompasses case studies from around the pan-Asian region, including China, Japan, South Korea, Thailand, Singapore, Vietnam, and India.
The book specifically focuses on and explicitly includes a variety of perspectives of non-Western and Asian research contexts of food tourism by bringing multidisciplinary approaches to food tourism research and wider evidence of food and tourism in Asia.
Eerang Park
food tourism food marketing sustainable food consumption food festival food culture special interest tourism non-Western food tourism street food destination tourism sustainable tourism globalization regional development
“The book provides a practical understanding of issues, policies and marketing campaigns which is helpful for tourism academics, destination marketers as well as tourism businesses and stakeholders.” (Namita Roy, Journal of Tourism Futures, Vol. 5 (3), 2019)