Quantitative Tourism Research in Asia
Current Status and Future Directions
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Beschreibung
The purpose of this book is twofold. First, this book is an attempt to map the state of quantitative research in Asian tourism and hospitality context and provide a detailed description of the design, implementation, application, and challenges of quantitative methods in tourism in Asia. Second, this book aims to contribute to the tourism literature by discussing the past, current and future quantitative data analysis methods.
The book offers new insights into well-established research techniques such as regression analysis, but goes beyond first generation data analysis techniques to introduce methods seldom – if ever – used in tourism and hospitality research. In addition to investigating existing and novel research techniques, the book suggests areas for future studies. In order to achieve its objectives the analysis is split into three main sections: understanding the tourism industry in Asia; the current status of quantitative data analysis; and future directions for Asian tourism research.
Provides an overview of current issues and challenges in applying quantitative data analysis methods in Asian tourism research Offers a non-technical guideline for tourism researchers who are interested in data analysis methods Introduces powerful research methods seldom if ever used in tourism research
Autor*in
Sajad Rezaei
Themen in »Quantitative Tourism Research in Asia«
quantitative tourism research research methodology Asian tourism research design research ethics quantitative data analysis research implementation data examination regression analysis structural equation modeling SEM discriminant analysis partial least squares discriminant analysis PLS-DA data envelopment analysis