Advances in Kaiyu Studies
From Shop-Around Movements Through Behavioral Marketing to Town Equity Research
Buch in deiner Nähe kaufen
Beschreibung
This book is the first systematic exposition of advances in Kaiyu studies carried out by the author and his colleagues in Japan and other parts of Asia. Consumer shop-around behavior is referred to as Kaiyu in Japanese, a term widely used in several fields such as city planning, marketing, real estate, tourism, and regional policy. The book demonstrates how Kaiyu research has evolved from the original idea to the present state and envisages prospective Kaiyu studies in the age of big data and the Internet of Things (IoT). The distinguishing feature of their research is that Kaiyu is regarded as consumers’ simultaneous decisions sequentially made while undertaking their shop-arounds as to which shops they visit, for what purpose, and how much they spend there. This is a sharp contrast to much research on trip chains, which only deal with spatial movements. As a result, their studies first succeeded in empirically exploring the relationships between consumer shop-around movements and money flows among shopping sites within a city center retail environment. As a result, the author and his coworkers uncovered the roles of many urban policies and facilities inexplicit so far by revealing how they contribute to the turnover of the whole town through stimulating Kaiyu. This gives a universal means of evaluation for urban development policy. Thus they have refreshed the scope of consumer shop-around studies from shop-around movements in the context of city planning, shopping marketing, and evaluation of urban revitalization policy, to town equity researches. This book presents step by step these conceptual developments by showing concrete research examples from their vast Kaiyu studies based on numerous empirical interview surveys at real retail environments.
Defines Kaiyu as consumers’ simultaneous choices about destination, purpose, and consumption and reveals relationships among spatial shop-around movements and money flows
Provides a unified framework to evaluate various urban policies from hard to soft by consumer shop-around behaviors
Presents many empirical facts to reveal how specific facilities and functions contribute to the value of the whole town from Kaiyu surveys
Defines Kaiyu as consumers’ simultaneous choices about destination, purpose, and consumption and reveals relationships among spatial shop-around movements and money flows Provides a unified framework to evaluate various urban policies from hard to soft by consumer shop-around behaviors Presents many empirical facts to reveal how specific facilities and functions contribute to the value of the whole town from Kaiyu surveys
Autor*in
Saburo Saito
Themen in »Advances in Kaiyu Studies«
Kaiyu Shop-Around Consumer Behavior Town Equity Policy Evaluation Urban Development Engineering Economics