This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.
This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.
Highlights customer-centric sustainability in textiles and fashion Discusses consumer behaviour and sustainable fashion consumption Highlights the importance of consumer behaviour in sustainable apparel and sportswear consumption
Subramanian Senthilkannan Muthu
Customer-centric sustainability Sustainable apparel Sportswear consumption Life cycle impacts Textile disposal stages Planned behavior Sustainable fashion textile engineering