Chinese Consumers and the Fashion Market
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Beschreibung
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.
Focuses on the Chinese fashion market and consumer behaviors Provides essential insights into consumer behavior in the dynamic and growing Chinese market Contrasts modern and traditional Chinese consumers Identifies current challenges and opportunities in the Chinese fashion market
Autor*in
Yingjiao Xu
Themen in »Chinese Consumers and the Fashion Market«
Chinese Fashion Market Chinese domestic fashion brands Global fashion brands in the Chinese market Consumers in the Chinese Fashion Market Middle class and luxury fashion consumption Self-identity and aspirational consumption Fashion consumption and sustainability Brand consciousness and fashion consumption Social media engagement and fashion consumption Mobile shopping and fashion consciousness Chinese multi-brand loyalty Fashion Counterfeits textile engineering