Contemporary Case Studies on Fashion Production, Marketing and Operations
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Beschreibung
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
Comprises case studies on contemporary practices and issues in fashion business
Documents real-world practices in fashion business from production, marketing to operations
Serves as a nexus of theories and practices to approach challenges in the fashion industry nowadays
Advances knowledge for both the academia and the private sector in fashion business
Comprises case studies on contemporary practices and issues in fashion business Documents real-world practices in fashion business from production, marketing to operations Serves as a nexus of theories and practices to approach challenges in the fashion industry nowadays Advances knowledge for both the academia and the private sector in fashion business Includes supplementary material: sn.pub/extras
Autor*in
Pui-Sze Chow
Themen in »Contemporary Case Studies on Fashion Production, Marketing and Operations«
Case Studies in Fashion Business Contemporary Practices in Fashion Industry Sustainable Practices in Fashion Business Branding and Internationalization of Fashion Brands Retail Operations in Fashion Business textile engineering