Market Research
The Process, Data, and Methods Using Stata
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Beschreibung
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata.
The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata.
The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
Allows readers to easily translate theory into practice, using tables that show exactly how to make statistical decisions and execute these in Stata Provides a comprehensive overview of Stata’s market research process Includes step-by-step tutorials and case studies that illustrate how to make sound statistical decisions, perform analyses in Stata, and interpret the results Includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression Allows the reader to master advanced statistical techniques in Stata without becoming entangled in mathematical technicalities
Autor*in
Erik Mooi
Themen in »Market Research«
market research quantitative methods Stata research design data management marketing research regression analysis factor analysis cluster analysis hypothesis testing analysis of variance social research design exploratory research descriptive research causal research
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“The book is accompanied by a well-maintained web page … . Overall, the book is a one-stop shop for market researchers. Sufficient background information … add up to a good choice for entering the world of applied market research. Hence, the book can be recommended to students making their first steps in applied market research, particularly when they work with Stata. Likewise, course instructors ... will like the text and the resources that come with it.” (Hauke A. Wetzel, Economic Record, Vol. 96 (313), June, 2020)
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