Collaborative Research Design
Working with Business for Meaningful Findings
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Beschreibung
This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process. The book presents a range of contemporary research methods with particular focus on those that allow insights into business managers’ thoughts and behaviours. It includes fresh views on traditional research designs, for example new approaches to using literature reviews, experiments, interviews and observation studies. It also considers cutting-edge research methods, such as the use of vignettes, workshops, improvisation and theatre, as well as computer-based simulation. In addition to discussing new approaches to data capture and data generation, it presents new methods of data analysis by considering various forms of models and modelling, new forms of computer-aided text analysis and innovative approaches todata display.
Finally, the book provides a link between the philosophical underpinnings of research and the different research methods presented. This is often neglected but undertaking the knowledge-generating journey that is research includes having a view on reality and marrying this to beliefs about how the reality to be investigated can be best expedited.
Presents a range of contemporary research methods that allow insights into the thoughts and behaviors of business managersOffers cutting-edge research methods as well as new twists on traditional research designsProvides new directions for research that recognise the business community as stakeholders and seek to include them in the research process
Presents a range of contemporary research methods that allow insights into the thoughts and behaviors of business managers Offers cutting-edge research methods as well as new twists on traditional research designs Provides new directions for research that recognise the business community as stakeholders and seek to include them in the research process Includes supplementary material: sn.pub/extras
Autor*in
Per Vagn Freytag
Themen in »Collaborative Research Design«
B2B Marketing Abductive Reasoning Automated Content Analysis Business Research Methods Critical Realism Critical Theory Data Analysis Data Collection Experiments in Business Studies Facilitated Workshop Focus Group Interpretivism in Business Research Literature Review Marketing Research Methodological Framework