Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo

Beschreibung

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.
This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.
Introduces the newly established framework of corporate identity construction in social media Analyzes the “selling cuteness” communication style of Chinese SNS Compares the variations of corporate identities between state-owned and non-state-owned companies Discusses the impression management strategies used in micro-blogging Includes supplementary material: sn.pub/extras

Autor*in

Wei Feng

Themen in »Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo«

Corporate Identity Chinese Banks Sina Weibo Social Media Discursive Construction of Identity Impression Management Strategies Microblogging Sociolinguistics Thematic Analysis Communication discourse analysis

Stimmen zu »Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo«

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