Tasty stories

Beschreibung

Tasty Stories looks at 23 brands in the food industry that have achieved global influence because of their look and typography (Campari ; La Vache qui rit ; Perrier ; Quality Street ; ...) The book provides numerous illustrations ; some of which were found in company archives ; and insightful texts by typographer Joke Gossé. She explains which particular typefaces are used to give the brands their strong visual identity ; why ; and how they changed over the years. This visually striking book ; designed and printed with great care ; is beautiful to look at and thus nice to have and to give.

Autor*in

Joke Gosse

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