Managing Sustainable Business
An Executive Education Case and Textbook
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Beschreibung
This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for and tested in executive education programmes at leading business schools.
The book is based on the premise that the key for managing the sustainable business is finding the right balance over time between managing competitiveness and profitability AND managing the context of the business with its political, social and ecological risks and opportunities. In that way, a sustainable business is highly responsive to the demands and challenges from both markets and societies and managers embrace the complexity, ambivalence and uncertainty that goes along with this approach.
The book presents a framework that facilitates the adoption of best business practice. This framework leads executives through a systematic approach of strategic analysis and business planning in risk management, issues management, stakeholder management, sustainable business development and strategic differentiation, business model innovation and developing dynamic capabilities.
The approach helps broaden the understanding of what sustainable performance means, by protecting business value against sustainability risks and creating business value from sustainability opportunities.
The case studies reflect the complexity, ambivalence and uncertainty of real managerial life "in the trenches"
The cases are framed from the premise that no business can be sustainable without being profitable and delivering competitive returns on investment
They offer insights how sustainable profitability can be enhanced by integrating context issues into the business model
The texts give useful background information and framing written for managers. They are easy accessible without reducing the complexity of the issues at hand. References for further reading are provided for each partThe entire book can be used as a course book for an executive education module Per part, a few case studies can be selected. Each part is introduced by setting out the key concepts and challenges. The opening chapter "Managing Sustainable Business in a Global Context" can be used as a preparatory
reading to the module
ABIS, The Academy of Business in Society provides a space on its website supporting this book with open access for course leaders
ess in Society provides a space on its website supporting this book with open access for course leaders The case studies reflect the complexity, ambivalence and uncertainty of real managerial life "in the trenches" The cases are framed from the premise that no business can be sustainable without being profitable and delivering competitive returns on investment They offer insights how sustainable profitability can be enhanced by integrating context issues into the business model The texts give useful background information and framing written for managers. They are easy accessible without reducing the complexity of the issues at hand. References for further reading are provided for each part The entire book can be used as a course book for an executive education module Per part, a few case studies can be selected. Each part is introduced by setting out the key concepts and challenges. The opening chapter "Managing Sustainable Business in a Global Context" can be used as a preparatory reading to the module ABIS, The Academy of Busin
Autor*in
Gilbert G. Lenssen
Themen in »Managing Sustainable Business«
Access to Essential Medicines Accountability and Risks Bringing Technology To The Aging Population Business Growth Strategy Climate Change Corporate Governance Creating Comparative Advantage Creating Shared Value HRM and Management Development Strategy Revenue Flow and Human Rights Strategic Choices Strategic differentiation Strategy and Stakeholders Supply Chain Controversy Sustainability Risks