Design Research Mastery
How to Lead Research that Builds Buy-In and Great Products
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Beschreibung
Most businesses see qualitative research as vague and uncertain, too soft to guide
strategy. As a result, researchers often struggle to gain buy-in.
"Design Research Mastery" by Sara Fortier changes that. It shows how to turn research
into a strategic tool that wins over skeptics and drives innovation. Covering core methods
like interviews, observations, diary studies, and workshops, Fortier provides templates,
checklists, and real-world advice to help researchers plan, execute, and present with
impact.
This book teaches you to synthesize findings, tell compelling stories, and influence
decisions, making your work indispensable in an AI-driven future.
Autor*in
Sara Fortier
Sara Fortier is a UX and service design leader with 14+ years?experience in strategy,
research, and digital transformation. As CEO of Outwitly Inc. and former Silicon Valley
Design Director, she?s led projects for Fortune 100s and taught at Carleton University. Her
work spans government, healthcare, education, and SaaS.
Themen in »Design Research Mastery«
Design Research Business Strategy Tools Innovation Methods Templates Checklists Advice Impact