Different Brains, Different Approaches

Beschreibung

80% of purchases worldwide are made or influenced by women. Why is advertising so often aimed at men? Find the answer to this life-long question about differences in purchasing motivation and learn how to implement this in advertising. Learn the dos and don’ts for effective communication for both men and women. A must-have for all marketers, strategists, creatives, students, or anyone who works with brands.

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Huub, van Osch

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