Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
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Beschreibung
This book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for business, education, and a variety of disciplines and functions. There are two important resources that individuals living in subsistence need to function in the economic realm: finances and know-how. The book describes an educational program that focuses on enabling generic skills about the marketplace. This program uses the "know-why" or an understanding of marketplaces as a basis for the know-how of being an informed buyer or seller. This volume discusses implications of the research and the educational program for non-profit organizations, for research and practice in education, for business research and practice, and for academic and applied research.
Recent work has begun to provide broad insight into the role and nature of innovation targeted at the bottom of the pyramid or the 4 billion poor in the global marketplace. Examples of such a focus include the business literature and the literature on social entrepreneurship as well as partnerships between business, government, and non-profit organizations to address the problems faced by the global poor.
This book specifically examines two sides to the equation when studying subsistence marketplaces, viewing individuals as both consumers and entrepreneurs. It briefly describes research on low-literate, poor buyers and sellers in Tamil Nadu, India, leading to the development of an innovative educational program that combines basic business education and consumer education.
A focus on marketplace know-how, the complement to financing and microloans for the poor to enable them to function in the economic realm Research insights into a previously neglected phenomenon across resource and literacy barriers, subsistence marketplaces A unique educational program that conveys abstract concepts to low-literate individuals by using methods that leverage their inherent social skills A discussion of implications of research on subsistence marketplaces and of marketplace literacy education for research and practice in business, education, and a variety of disciplines
Autor*in
Madhubalan Viswanathan
Themen in »Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces«
Business Import bottom of the pyramid consumer literacy education entrepreneurial literacy marketplace literacy subsistence marktetplaces