Display Art
Visual Merchandising and Window Display
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Beschreibung
Featuring ground-breaking visual merchandising and window displays in some of the world's most glamourous shops, straight from the creative minds of art directors, graphic designers and window display designers.
This book highlights the relationship between brands, consumers, products and the display environment, by way of examples of story-telling visual displays from some of the world's from some of the world's most glamourous fashion emporia, such as Hermès, Karl Lagerfeld, Cartier and Fendi, but also small outlets, department stores, museums and bookshops. The projects included in this volume showcase a wide array of ideas by renowned graphic design agencies and boutique designers that have been successfully put into practice, focusing on aspects such as structure, texture, lighting design, custom lettering, amusing illustrations, delicate paper crafting, and installations made of multiple materials such as wood, steel, fabric or rubber. This book is the perfect inspirational guide for art directors, visual merchandisers and fashion professionals.
Autor*in
Shaoqiang Wang
Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China’s most prestigious design and illustration awards.
Themen in »Display Art«
Branding Einzelhandel Geschäftsdekoration Ladendekoration Ladenfläche Schaufenster Schaufenstergestaltung Storytelling Visual Merchandising Werbung individuelle Beschriftung