Tastefully Branded
A Guide to Branding & Design in Restaurants and Eateries
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Beschreibung
An exploration of how cafés, restaurants and bakeries use branding and graphic design to create unique visual identities, with case studies and insights into effective design strategies.
In today’s competitive food and beverage industry, a strong visual identity is as crucial as great flavours. This book explores how cafés, restaurants and bakeries use branding and graphic design—logos, typography, colour palettes, and motifs—to attract customers and create memorable experiences. Through a curated selection of projects, it demonstrates how thoughtful design choices shape an establishment’s atmosphere and identity. Divided into four sections—Cafés, Restaurants, Drink Shops, and Dessert Shops & Bakeries—this book showcases inspiring case studies on crafting unique brand personalities. Whether you're a designer, entrepreneur or food professional, this visually rich guide offers valuable insights on how strategic design enhances customer engagement and drives business success. A must-have resource for anyone passionate about branding in the food and drink industry, it shows how design can create a distinctive, appealing identity.
Autor*in
Wang Shaoqiang
Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China's most prestigious design and illustration awards.