Consumer Buying Behaviour
A Modelling Approach
Buch in deiner Nähe kaufen
Beschreibung
Based on comprehensive research, this book focuses on purchase incidence models of consumer buying behavior, which provide answers to the questions ‘when’ and ‘how much to purchase’. It discusses consumer buying behavior, including pre-purchase needs and attitudes together with experiences based on consumption, as well as factors affecting this behavior, like advertising, promotions, retail availability, packaging, formulation, pricing and post-purchase evaluation of satisfaction. It also explains the latest consumer buying strategy models adopted by the industry today.
Based on comprehensive research, this book focuses on purchase incidence models of consumer buying behavior, which provide answers to the questions ‘when’ and ‘how much to purchase’. It discusses consumer buying behavior, including pre-purchase needs and attitudes together with experiences based on consumption, as well as factors affecting this behavior, like advertising, promotions, retail availability, packaging, formulation, pricing and post-purchase evaluation of satisfaction. It also explains the latest consumer buying strategy models adopted by the industry today.
Follows a contemporary approach to explaining the traditional and modern concepts of understanding the norms of consumer behavior
Discusses the modeling approach, clearly explaining the significance of consumer behaviour and also explains how it can be tackled
Includes illustrations, examples, and exercises based on live data relating to the Indian context
Follows a contemporary approach to explaining the traditional and modern concepts of understanding the norms of consumer behavior
Discusses the modeling approach, clearly explaining the significance of consumer behaviour and also explains how it can be tackled
Includes illustrations, examples, and exercises based on live data relating to the Indian context
Autor*in
Sadia Samar Ali
Themen in »Consumer Buying Behaviour«
Consumer Buying Behavior Modelling Approach Purchase-Incidence Model Quantitative Consumer Behaviour Quantitative Marketing