The Internationalization of Firms
Case Studies from the Nürnberg Metropolitan Region
Buch in deiner Nähe kaufen
Beschreibung
The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several renowned multinational corporations, like Adidas, Puma, Schaeffler and Siemens, as well as many impressive family-owned firms and hidden champions are headquartered here. This volume contains 18 case studies of companies and their international operations. The scope of this volume extends from the early internationalization strategies in the Middle Ages to the consequences of the COVID-19 pandemic and the Russian war against Ukraine on current business activities. The case studies cover an extensive range of topics from market entry strategies, marketing activities and human resource management to corporate social responsibility.
With contributions by
Franziska Altendorf | Judith Ambrosius | Marcus Conrad | Maxim Grib | Christina Heidemann | Helmut Haussmann | Dirk Holtbrügge | Daniel Maderer | Nikhila Raghavan | Tassilo Schuster | Sue Claire Trage | Luisa Wicht
Autor*in
Dirk Holtbrügge
Themen in »The Internationalization of Firms«
Internationales Management Markteintrittsstrategien Internationales Personalmanagement Soziale Verantwortung von Unternehmen Fallstudien International Business Internationalization Market Entry Strategies International Human Resource Management Corporate Social Responsibility Case Studies COVID-19-Pandemie business activities Familienunternehmen business history