This year, the GOR is returning to Berlin for the third time after 2017
and 2022. During our last visits, we were guests of the HTW Berlin, but
this year we are pleased that the Freie Universität Berlin is opening its
doors to us in the Henry Ford Building as our host.
Freie Universität Berlin (FU Berlin for short) was founded in 1948 as
a university that could guarantee science and teaching freely and independently
of political influence. The previous Berlin university, now
Humboldt University, was located in the Soviet sector of the city and
was under the control of the SED-dominated German Central Administration
for People’s Education and suffered from an increasing communist
influence. The founding goals of the Free University of Berlin
are also expressed in its Latin motto: Veritas – Iustitia – Libertas, the
values of truth, justice and freedom. Since 2007, the FU Berlin has
been the first Berlin university to be named a University of Excellence,
and it regularly ranks among the world’s top one hundred universities.
As in previous years, we have a great conference programme lined up
for you including keynotes, discussions, presentations, awards, posters,
workshops and much more. After a good discussion, we decided
to dissolve the previous track structure of the GOR and to structure
the presentations across thematic categories into sessions. In doing
so, we want to break down the silos and network people even more
closely. This is entirely in line with our new claim ‘Connecting People:
Innovating Market Research and Social Data Science’. You can choose
between four parallel sessions and one invited session. In addition,
there are three award competitions: i) the GOR Impact & Innovation
Award 2025 for the most impactful market research case, ii) the GOR
Thesis Award 2025 for the best thesis in online research, iii) the GOR
Poster Award 2025 for the best poster of the conference. The DGOF
Best Paper Award 2025 for the best paper in online research will also
be awarded at GOR.
Our keynotes this year take different looks at the development of
our profession. On Tuesday, 1 April, Dr. Stephanie Eckman, Maryland
University will talk about “Insights from Survey Methodology can Improve
AI Models” and on Wednesday, 2 April, Prof. Dr. Brent Mittelstadt,
Professor of Data Ethics and Policy and Director of Research at the
Oxford Internet Institute (OII), University of Oxford (UK) will talk about
“Do large language models have a duty to tell the truth?”.
On the pre-conference day, Monday 31 March, five workshops will
take place and on Monday evening we will meet for the GOR 25 Get
Together with drinks and snacks. Tuesday evening is GOR party time.
We are particularly grateful for the enthusiastic support of and collaboration
with our partners at Free University of Berlin: Prof. Dr. Stefan
Liebig (Empirische Sozialstrukturanalyse, FU Berlin) and Dr. Carina
Cornesse GESIS – Leibniz Institute for the Social Sciences. We would
also like to thank our sponsors and media partners. And, of course,
a big THANKS to you, the conference participants, presenters, and
speakers at this event!
DR. OTTO HELLWIG
Bella Struminskaya
Digital Methods Data Science Survey Research Online Research Applied Research