It all started in 1997. In that year, members of the German Internet Research List met in Cologne
for the first time for a two-day conference. It was addressed to all those interested in recent
developments in the field of Internet research. The focus of the GOR 97 was on data collection
and analysis procedures that require the Internet as a medium. Emphasis was to be placed on
survey research, conducting interviews and evaluating log file data.
One year later, in 1998, the same pioneers of online research founded the German Society for
Online Research (DGOF). Since 1997, with exceptions in 2000 and 2004, the GOR has opened
its doors annually to an ever-growing community of online researchers. Due to the two years
without GOR, this year in Kassel we can celebrate not only 25 years of DGOF, but also the 25th
edition of GOR. What a wonderful reason to meet in Kassel for GOR 23.
As in previous years, we have a great conference programme lined up for you including keynotes,
discussions, presentations, awards, posters, workshops and much more. You can choose
between four simultaneous conference tracks: Track A covers “Survey Research: Advancements
in Online and Mobile Web Surveys”. Track B deals with “Data Science: From Big Data to Smart
Data”. Track C features “Politics, Public Opinion and Communication” and Track D covers “Digital
Methods in Applied Research”. In addition, we have three award competitions: i) the GOR Best
Practice Award 2023 for the best practice study from applied online research, ii) the GOR Thesis
Award 2023 for the best thesis in online research, iii) the GOR Poster Award 2023 for the best
poster of the conference. The DGOF Best Paper Award 2023 for the best paper in online research
will also be awarded at GOR.
Our keynotes this year take different looks at the development of our profession. On Thursday,
21 September, Steffen Schmidt, Director Marketing Science & Agile Insights at LINK Marketing
Services AG will present “The Evolution of Marketing Research: From Insights 1.0 to 5.0”. And
on Friday, 22 September, Prof. Arie Kapteyn, professor of economics at University of Southern
California will talk about “Population Representative Surveys, Wearables, and Contextual Data”.
On the pre-conference day, Wednesday 20 September, three workshops will take place and
on Wednesday evening we will meet for the GOR 23 Get Together with drinks and snacks.
Thursday evening is GOR party time. The GOR Get-Together will take place at the “Caricatura Bar”
(Hauptbahnhof Kassel, Rainer-Dierichs-Platz 1, 34117 Kassel). Kassel’s Restaurant & Lifestyle
Bar “Bolero” (Schöne Aussicht 1A, 34117 Kassel) opens its doors and terrace for the GOR Party
on Thursday at 8pm.
We are particularly grateful for the enthusiastic
support of and collaboration with our partners at
University Kassel: Prof. Dr. Bettina Langfeldt and
her team. We would also like to thank our sponsors
and media partners. And, of course, a big THANKS to
you, the conference participants, presenters, and
speakers at this event!
HAVE A GREAT TIME AT THE GENERAL ONLINE
RESEARCH CONFERENCE 2023!
Dr. Otto Hellwig
Bella Struminskaya
Digital Methods Data Science Survey Research Online Research Applied Research