DIGITAL FIX is the daily digital dose we need. There is only a fine line between real benefit and harmful dependence. FIX DIGITAL is the plan for regaining control – how we control the digital world and how we prevent it from controlling us. Digital technology and its negative effects on social structures present our societies with many problems for which there are no simple solutions. Therefore, this book offers a number of different perspectives.
What are the starting points for a radical renewal of the digital world? How do we align technology design with people’s well-being? How do we master the challenges posed by virtual reality and artificial intelligence? How do we overcome the paradox of the digital economy that uncertainty is growing in superficial paradisiacal conditions? Is democracy an outdated technology that can be replaced by technocracy? What can regulation, innovation, education and our social responsibility as citizens and consumers achieve? How can the combination of technology and progress be rethought?
Are the promises of salvation made by digital technologies threatening to turn into the opposite? How can the various issues our societies face these days as a result of the negative effects of the digital revolution be resolved? Strategists, designers, engineers, researchers, journalists, philosophers, practitioners, entrepreneurs and artists present various solutions in this book. They all share a constructive view of the digital world in which we live today. Edited by Matthias Schrader and Volker Martens, the organizers of the NEXT Conference in Hamburg. With contributions by Virginia Dignum, Pamela Pavliscak, François Chollet, Stephan Dörner, Martin Recke, Adam Tinworth, Nika Wiedinger, Fifer Garbesi, Tobias Revell, and David Mattin.
Matthias Schrader
Matthias Schrader is one of Europe’s digital pioneers. He founded digital marketing and advertising agency SinnerSchrader in the mid-90s and began to develop e-commerce solutions for startups like Intershop, Ricardo and buecher.de, enabling them to go public earlier than expected. In 1999, SinnerSchrader issued a public offering of its own and was one of only a handful of fledgling companies that survived the so-called “new economy” and actually emerged strengthened by the experience. In 2006, Schrader founded the NEXT Conference which has become the leading symposium for digital transformation in Europe. Today, the author, with his team of more than 500 consultants, designers and software engineers, continues to assist many large DAX index companies to develop cutting-edge digital products. In February 2017, the worldwide management and technology consultancy Accenture announced it was taking a controlling interest in SinnerSchrader for a nine-figure sum.
Design Digitale Technologie Digitale Transformation Digitale Ökonomie Innovation