Airline Visual Identity 1945-1975 (Collector's Limited Edition)

Beschreibung

Airline Visual Identity 1945-1975 curates the work of designers and advertising icons, taking the reader back in time to witness the glamorous days of the airline industry.
A super stylish journey: The ultimate sourcebook for the best airline graphic design This edition rounds up the most imaginative, influential and surprising designs of the airlines' commercial art from the “golden age of flying.” Arguably no other book has been produced with such technical sophistication in recent years. It provides an unprecedented, systematic outline of the development of the visual identities of thirteen pioneering airlines, combining innovative research and stunning, museum-like presentations of hundreds of spectacular aviation posters, photos and other illustrations. Conceived by some of the world's top creative minds, such as Ivan Chermayeff, Otl Aicher, Massimo Vignelli, Academy Award winner Saul Bass, or advertising titan Mary Wells Lawrence, the designs found in the book's case studies also illustrate the shift from traditional methods of corporate design and advertising to comprehensive modern branding programs which took place in the same period. To reproduce all of the images as precisely as possible, a total of seventeen different colors, five different varnishes, and two different methods of foil printing and embossing were used. The result is a book of exceptional vivacity that pushes the limits of modern art printing technology. The Premium Edition has received glowing reviews in leading media around the world, including The New York Times, Newsweek, CNN, New Republic, Slate, Adweek, and dozens of others in the United States, France, Britain, Germany, China, Japan, Switzerland, Austria, Australia, Spain, Italy, Norway, etc. Conceived by internationally recognized art book publisher Callisto and designed by distinguished Berlin-based graphic designer Yvonne Quirmbach, the volume was produced in a renowned printing facility in northern Italy on deluxe 200g Fedrigoni paper. The grand clamshell case is limited to an edition of 999. Hand-crafted and designed in Berlin, Germany, it features a metal cover reminiscent of the aluminum alloy used to manufacture jet aircraft in the 1960s

Autor*in

Matthias C. Hühne
The author is a property developer and owner of Callisto Publishers. His primary occupation since graduating from Harvard College in 1989 has been the development of high quality commercial and residential real estate projects. Hühne left his position as project manager with U.S. real estate pioneer Gerald D. Hines to found his own award-winning development company in 1996, and an architectural services firm a few years later. He collects and supports modern art as well as North American native art, and takes a special interest in commercial design and the history of architecture. So far, Hühne’s books have received numerous glowing reviews in leading media around the world.

Themen in »Airline Visual Identity 1945-1975 (Collector's Limited Edition)«

Advertising Airlines Art Aviation Brand Identity Corporate Design Cultural History Design Flying Graphic Design History of America Nostalgia Photography Travel United States

Stimmen zu »Airline Visual Identity 1945-1975 (Collector's Limited Edition)«

“A tactile blend of matte stock, gloss, foil and neon-accented finery. Matthias C Hühne’s book is a meticulously amassed gem that’s sure to be adored by spotters and designers alike.” MONOCLE “The most appealing aspect of the book is how it recreates that sense of discovery and wonder when flying was not yet a commodity — or a hassle.” THE NEW YORK TIMES “Perhaps the most handsome book published in the Western world in the past two years.” NEWSWEEK “First and foremost, „Airline Visual Identity 1945-1975” itself is a piece of art.” WELT AM SONNTAG “The book celebrates the creative genius of the designers.” DAILY MAIL “When seats were wide, wine was cold and life was good.” ADWEEK “In honor of "Mad Men" and the glamour of the Jet Age.” CNN TRAVEL “This awesome book sparkles with pure joy and wanderlust.” FRANKFURTER ALLGEMEINE SONNTAGSZEITUNG “The book is a heartbreaking visual reminder that airline travel was actually fun and exciting, and the branding behind it was, too.” CO.DESIGN „Airline Visual Identity 1945-1975“ is a monumental work in every respect. Format, size, design and printing techniques – seventeen different colors, five different types of varnishes, and different methods of foil printing and embossing – offer new heights in production quality.” NOVUM – WORLD OF GRAPHIC DESIGN “Flying in Style.” THE WALL STREET JOURNAL “The 14-pound magnum opus follows the evolution of corporate design and advertising through the airline industry’s most rapid period of growth.” APEX AERO
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