ChannelCARDS
Buch in deiner Nähe kaufen
Beschreibung
How many channels does your company use today? How important is each channel? How effective are your channels today compared to those of your competitors? What’s the best way of managing responsibility for channels?
With this card set, you’ll be able to answer these questions and others yourself – either individually or as part of a team. This will allow you to create new knowledge and gain a deeper understanding of the interaction between channels and their importance to your company and your customers.
Autor*in
Jonathan Möller
Jonathan Möller, author and founder of foryouandyourcustomers, is an e-commerce pioneer and a multichannel business expert. He is married and lives with his family in Grüt (near Zurich), Switzerland. He has been advising companies in Europe since 1996 and has founded and helped to develop three international companies with several hundred employees. His customers include Bank for International Settlements, Bobcat, Bridgestone, Coca-Cola, Danone, Distrelec, Elektro-Material, de Bijenkorf, Fabory, Freitag, Hansgrohe, Hewlett-Packard, Hornbach, Hostelling International, Kleertjes, Liebherr, Mammut, Migros, Mövenpick, OPO Oeschger, Phonak, Puma, Richemont, Roche, Swiss Federal Railways (SBB), Swiss International Air Lines, Syngenta, Takeda, and Tamedia.
Themen in »ChannelCARDS«
Channel Customer Customer Acquisition Customer Journey Innovation Loyalty Marketing Multichannel Touch point