NEURO

Beschreibung

ABSTRACT The monograph deals with neuroscience and its use in the field of economic disci-plines with an emphasis on management, marketing and business, as well as its use on the basis of intelligent systems. Part of it is the institutionalization of neuroscience in the form of neuro-centers and the possibility of their establishment and management, especially in a university environment. The monograph also responds to problems associated with the application of the neuroscientific approach in economic disciplines and their solution based on an ethical ap-proach and management of this activity. Keywords: neuroscience, neuroeconomics, neuromanagement, neurobusiness, neuro-marketing, consumer neuroscience, nanoneuroscience, neuroethics, code of ethics, neurocen-ter. The monograph is a part of the scientific project VEGA 1/0354/22 - Consumer neu-ro-science - an innovative approach to optimizing sustainable business and marketing perfor-mance based on modern intelligent systems.
NEURO Modern Approach to Economics Disciplines

Autor*in

Eva Hanuláková

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NEURO Modern Approach to Economics Disciplines management, marketing and business intelligent systems

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