Parallelwelten

Beschreibung

The joint forces of digital and analogue allow for a myriad of different worlds for us to live in. In German they are called Parallelwelten (= parallel worlds). Stretched out across time, continents and social spheres, Parallelwelten are worlds that are invisible to those not a part of them. Worlds where generations live in the same house, but in different dimensions. Worlds that are connected or disconnected by our actions. Worlds formed in filter bubbles and corporate silos. Worlds that crave innovation, and worlds that don’t want to change a single thing. This book investigates these parallel worlds from different angles: technological, corporate, scientific, cultural, economic and political. It doesn’t view tech as an end in itself and something the rest of the world simply must adapt to. Instead, it asks how tech can solve real problems and make the world not a worse place, but a better one.
Parallelwelten (parallel worlds) are worlds invisible to anyone not part of them. More and more, our reality is defined through digital products, which afford us infinitely more freedom than in the analogue past. But increased choice has also heightened our susceptibility to manipulation. Filter bubbles, fake news and alternative facts are just data that can be easily and cheaply manipulated. We now live in multiple realities that are increasingly losing touch with each other. Reality has been turned into bits. Or is it the other way around? The digital world increasingly defines, controls and governs the analogue world. Tech companies buy and sell the raw data of human experience. Our human behaviour is turned into data, which is processed into information and then manipulated and fed back into our information diet to control our behaviour. Data is the raw material, and information – not content – is king. Information even defines reality. This book investigates these parallel worlds from different angles: technological, corporate, scientific, cultural, economic and political. It doesn’t view tech as an end in itself and something the rest of the world simply must adapt to. Instead, it asks how tech can solve real problems and make the world not a worse place, but a better one.

Autor*in

Matthias Schrader
Matthias Schrader is one of Europe’s digital pioneers. He founded digital marketing and advertising agency SinnerSchrader in the mid-90s and began to develop e-commerce solutions for startups like Intershop, Ricardo and buecher.de, enabling them to go public earlier than expected. In 1999, SinnerSchrader issued a public offering of its own and was one of only a handful of fledgling companies that survived the so-called “new economy” and actually emerged strengthened by the experience. In 2006, Schrader founded the NEXT Conference which has become the leading symposium for digital transformation in Europe. Today, the author, with his team of more than 500 consultants, designers and software engineers, continues to assist many large DAX index companies to develop cutting-edge digital products. In February 2017, the worldwide management and technology consultancy Accenture announced it was taking a controlling interest in SinnerSchrader for a nine-figure sum.

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Digital Transformation Innovation Marketing Reality Regulation

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