Market Entry Strategies in India

Beschreibung

India is one of the most important trade partners for the European Union in general and for Germany in particular. A lot of companies think about going into the Indian market, still one of the most prospective “emerging markets” in the world. The Baden-Wuerttemberg Cooperative State University (Duale Hochschule Baden Württemberg – DHBW) has joined hands with the Gujarat Technological University (GTU) in Ahmedabad, Gujarat. In early 2014 a group of students of DHBW Stuttgart visited the GTU. During their two-week stay each student worked on a topic related to the subject of this book. The resulting papers are now published in this miscellany. The bases of each paper were lectures, company visits and research done in India during the stay. The subjects of the papers, comparing India and Germany, are: Indirect, Cooperative and Direct Exporting, Franchising, Outsourcing / Offshoring, Joint Ventures, Wholly Owned Subsidiaries in Production, Wholly Owned Foreign Sales Subsidiaries, Strategic Alliances, The Importance of Brands and Negotiation Skills. Prof. Dr. Friedrich Augenstein is a professor at the Baden-Wuerttemberg Cooperative State University in Stuttgart and Head of Department "Business Administration – Service Management / Consulting & Services".

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Friedrich Prof. Dr. Augenstein

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