General Management Tools
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Beschreibung
This edition of the Steinbeis University Berlin's SCHOOL OF INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP (SIBE) introduces readers to the most important topics in the field of general management.
The book contains essential tools, instruments and methods for:
Analyzing a company's CURRENT situation
Analyzing a company's FRAMEWORK
Development STRATEGIC CONCEPTS for defining a company's chances, risks, objectives and strategics
Defining BUSINESS OBJECTIVES
Developing STRATEGIES for achieving business objectives.
When correctly used, transferred and implemented, the General Management Tools help sustain the success of companies and their business areas.
Autor*in
Kurt Nagel
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General Management Konzepte Strategien