Analysis of Customer Service Relevance in Business Models from a Service-Dominant Logic Perspective
An Empiric Approach to Customer Relationship Management against the Background of Digitalization
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Beschreibung
Autor*in
Marc Freiburg
Themen in »Analysis of Customer Service Relevance in Business Models from a Service-Dominant Logic Perspective«
Business Modell Design Costumer Relationship Management Costumer Value Customer Service Digital Transformation Digitalization Service-Dominant Logic
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Details
ISBN: 9783942845250
Verlag: VAWW - Verlag für angewandte Wirtschaftswissenschaften
Erscheinung: 01.03.2016