Corporate Development of Logistics Service Providers in the Automotive Industry
Possibilities of Differentiation
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Beschreibung
The future competitiveness of a company is determined to a large extent by its strategic positioning. A theoretical approach suggested by Michael Porter presents two basic types of positioning: Cost leadership and differentiation. In the last two decades the automotive industry has experienced dramatic changes in terms of product development and customer demands. Increased frequencies of product launches, a higher degree of integrating innovative features into products and exigent demands with regards to quality, cost and reliability continuously impose challenges on the players of the automotive industry. This paper is trying to find an answer to the research question of “how logistics service providers in the automotive industry can strive for differentiation in the future”. A strategic discussion will clarify how differentiation can still be embraced by suggesting three diversified solutions, green logistics, autonomous systems and mergers and acquisitions, which provide a way out of this economical quandary. These three solutions do not impose a recipe for success but can be ways to foster an already existing strong position in the automotive industry. Other ways, which are not discussed in this elaboration, can be as influential and important for future corporate development as the three in focus! The path for gaining a differentiation advantage cannot be cobbled in a standardized fashion.
The future competitiveness of a company is determined to a large extent by its strategic positioning. A theoretical approach suggested by Michael Porter presents two basic types of positioning: Cost leadership and differentiation. In the last two decades the automotive industry has experienced dramatic changes in terms of product development and customer demands. Increased frequencies of product launches, a higher degree of integrating innovative features into products and exigent demands with regards to quality, cost and reliability continuously impose challenges on the players of the automotive industry. This paper is trying to find an answer to the research question of “how logistics service providers in the automotive industry can strive for differentiation in the future”. A strategic discussion will clarify how differentiation can still be embraced by suggesting three diversified solutions, green logistics, autonomous systems and mergers and acquisitions, which provide a way out of this economical quandary. These three solutions do not impose a recipe for success but can be ways to foster an already existing strong position in the automotive industry. Other ways, which are not discussed in this elaboration, can be as influential and important for future corporate development as the three in focus! The path for gaining a differentiation advantage cannot be cobbled in a standardized fashion.
Autor*in
Ingmar Schäfer