The Diffusion of New Book Titles

Beschreibung

Books are different, aren't they? Based on huge data sets, this book analyzes two main research questions: 1.) Can recent diffusion models be applied to forecast sales of new book titles, and if so, then how? 2.) How do the selected aspects of customer WOM and professional reviews influence the diffusion pattern?

Autor*in

Sarah Spitzer

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Buchmarkt Diffusion Verlagswesen WOM book publishing econometrics media industry publishing industry

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