Revenue Management for Manufacturing Companies
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Beschreibung
Revenue Management has proven successful in a number of service
industries. Starting out in the airlines industry in the 1970s, Revenue
Management spread to tourism sectors such as hotels and cruise ships,
but also to TV advertising and other industries. Revenue Management for
the manufacturing sector is a relatively new concept which is explored
in this book.
In order to test if there is a potential for Revenue Management in the
manufacturing sector, a survey was conducted and sent to a large number
of manufacturing companies in the paper, steel and aluminium industries.
The results show that Revenue Management is already partly implemented
in these industries, but has further greater potential for bottom line
improvement in these industries.
The book continues with a number of mathematical decision models and
heuristics for several application scenarios. The numerical results of
the models indicate that manufacturing companies should seriously
consider thinking about implementing a Revenue Management system in
order to enhance profits significantly.
Revenue Management has proven successful in a number of service
industries. Starting out in the airlines industry in the 1970s, Revenue
Management spread to tourism sectors such as hotels and cruise ships,
but also to TV advertising and other industries. Revenue Management for
the manufacturing sector is a relatively new concept which is explored
in this book.
In order to test if there is a potential for Revenue Management in the
manufacturing sector, a survey was conducted and sent to a large number
of manufacturing companies in the paper, steel and aluminium industries.
The results show that Revenue Management is already partly implemented
in these industries, but has further greater potential for bottom line
improvement in these industries.
The book continues with a number of mathematical decision models and
heuristics for several application scenarios. The numerical results of
the models indicate that manufacturing companies should seriously
consider thinking about implementing a Revenue Management system in
order to enhance profits significantly.
Autor*in
Florian Defregger