A New Approach to Assessing Cognitive Processes at the Point of Sale
Video-Cued Thought Protocols
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Beschreibung
Autor*in
Günter Silberer
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Thinking-Aloud Video-cued cognitive processes concurrent verbalization
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Details
ISBN: 9783934914902
Verlag: Universität Göttingen Inst. f. Marketing u. Handel
Erscheinung: 16.11.2005