Customer Value

Beschreibung

This booklet is essentially based on the "Customer Value" textbook (Belz/Bieger 2006). The aim is to create a condensed foundation that can serve as a common theme and integrated basis in both the German and English language Master of Arts in Marketing, Services an Communication at the University of St.Gallen.
Booklet in deutscher und englischer Sprache verfügbar.

Autor*in

Christian Belz

Themen in »Customer Value«

Customer Customer Value Kundenvorteil

Stimmen zu »Customer Value«

Details

Link teilen