Digital Selling
Successful Strategies and Tools for B2B Marketing and Sales
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Beschreibung
Digitalization is today's biggest buzzword. The subscription-based business model has not only revolutionized how software solutions are delivered, but it has also played a decisive role in sales and marketing at companies around the world.
This book is dedicated to guide you down the first steps of your journey to subscription-based business models, customized marketing with digitalized sales and customer success management.
Autor*in
Dietmar Kilian
Themen in »Digital Selling«
Account planning B2B Sales Business Model Cloud Content marketing Customer Lifetime Value Customer satisfaction Customer success Determined Completer Digital Buzzer Digital Buzzer Digital Sales Digital Selling Digital skills Digitalization