Neo-Narratives
Markenerzählen für die nächsten Jahrzehnte
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Beschreibung
In an era of over-communication, brands have to face radical new realities and shape their identities in multipolar manors. Spontaneously forming and iterative narrations can take on this task. This is the idea behind neo-narratives. On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essayistic form.
Autor*in
Wolf- Eike Galle
Wolf-Eike Galle ist Kreativer und Kulturwissenschaftler. Als Creative Director begleitet er seit 2006 internationale und nationale Marken in Transformationsprozessen.
Themen in »Neo-Narratives«
Marken Brands Brand building Storytelling Strategie Markenerzählungen