Thoughts on company management

Beschreibung

This publication presents speeches and essays that Reinhold Würth wrote on the topic of corporate management in this marketing-oriented group of companies over a period of nine years. Market segmentation, motivation of the sales force and the opening up of new customer groups are the main concerns of the author’s entrepreneurial work.

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Reinhold Würth

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new customer groups Market segmentation Reinhold Würth sales force corporate management

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