Alternatives to Discounts: What value is attached to sales promotions in the automotive sector?
A Methodical Approach to Avoiding the Discount Spiral
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Beschreibung
Autor*in
H H Bauer
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Alternatives to Discount Automotive Sales Promotions
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Details
ISBN: 9783893333578
Verlag: Universität Mannheim Institut f. Marktorientierte Unternehmensführung
Erscheinung: 08.2007