When average is not enough
Crucial competitive advantages through high-performance cultures
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Beschreibung
The Managing Director Siegfried Lautenbacher wrote in his preface: ".The strengths of his book are manifold. First of all it dispenses with professorial language and trendy psychologizing. It is written by someone who knows his audience and who knows what is at stake. It is brief, succinct and written in piain language. Secondly, the author dares to leave the well- trodden paths of conventional management doctrine behind. He reminds us of the original progressive maxim "Have the courage to use your own reason". That does take some effort but is well worth it! Finally he takes the concept of the "enterprise culture" from being a wishy-washy term and makes it the basis for long-term success as a high-performance culture." A readable and stimulant reference book with an extensive and unadomed case study from experience. Titel der deutschen Ausgabe: "Durchschnitt reicht nicht", ISBN 978-3-86386-152-0
Autor*in
Rudolf Meindl