Modularization of Product Development in Global Manufacturing Companies
The Interrelations between Product Architecture and Product Development Organization
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Beschreibung
Strong market segmentation and rapidly changing diverse technologies, combined with increased competitive intensity, are forcing global manufacturing companies to reconsider their product development strategy. Modularization in product development is essential for these companies to compete sustainably in such an international and dynamic environment. However, companies face major challenges in the modularization of product development. This dissertation empirically analyzes the modularization of product development in global manufacturing companies with special regard given to the interrelations between product architecture and product development organization in order to determine implications for research and practice. The analysis is based on five detailed empirical case studies of the manufacturing industry.
Autor*in
Stelios Gasnakis
Themen in »Modularization of Product Development in Global Manufacturing Companies«
Hilti Kärcher Modularization Sonova Suspa Vorwerk case study research global manufacturing companies knowledge management market segmentation modular organization modular strategies modularity organization organizational structure