The service business sector (e.g., retail, tourism),
destination marketing and management, innovations
and quality in the service industry, marketing,
financial and tax aspects of running a business, the
non-profit sector, personal marketing, circular economy,
sustainable development from the point of
view of management and business economics and
experience between both experts and students from
Czech and German universities and their research
institutes at a conference dedicated to the new
trends in business management called „Opportunities
and Threats to Current Business Management
in Cross-border Comparison 2021“.
The publication of the conference papers allows us
to continue in research activity and use the presented
information to draw up topics for further cooperation
between Czech and German experts.
Zdeněk Kresa